Boothnation developed a new concept in automated photography for the Gap 1969 in-store promotion which ran throughout September in London, Dublin, Edinburgh and Paris. The 'Fashionmatic', allows customers to enjoy their own full length fashion shoot at the touch of button. The images then appear on a branded touchscreen where they can be cropped, printed and emailed. The promotion was a big hit with the public both in the UK and abroad. The tour continues next week in universities throughout the UK.
