Along with models Ginta Lapina, Lindsey Wixson, Siri Tollerod and Daphne Groeneveld, Boothnation played a starring role in Madonna's directorial debut for the Miu Miu Winter ad campaign. According to legend Madonna had stopped by the set to meet photographers Mert Atlas and Marcus Pigott for dinner, and, as model Ginta recalls, "We were supposed to shoot a video, so Madonna said she wanted to direct it. They said she could do it but they weren't going to pay her and she started laughing. She put on her iPod and taught us moves and we shot the video for two hours."